Today we tackle a topic that every company deploying CRM wrestles with – how to get users to actually use the system! In this super-sized episode, I am joined by my long time colleague Tim Koehler to talk about user adoption. Tim is a recognized expert in the topic and, more importantly, co-author of the CRM On Demand Deployment Guide.

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This podcast features a re-broadcast (with permission) of an interview conducted by Lisa McClain, editor at McGraw Hill, with Jeff Saenger. Jeff is a vice president for CRM On Demand at Oracle and one of my collaborators, along with Tim Koehler, on the CRM On Demand Deployment Guide.

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