Today we tackle a topic that every company deploying CRM wrestles with – how to get users to actually use the system! In this super-sized episode, I am joined by my long time colleague Tim Koehler to talk about user adoption. Tim is a recognized expert in the topic and, more importantly, co-author of the CRM On Demand Deployment Guide.
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In this episode, Robert and I talk about the latest exciting development in the CRM On Demand world – the release of the first comprehensive guide to everything! The CRM On Demand Deployment Guide is already garnering positive reviews and promises to be an invaluable resource to anyone working with the service.
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I was recently interviewed by Steve Diamond, Oracle’s Sr. Director of Product Marketing for CRM On Demand. The topic was our new book, the “Oracle CRM On Demand Deployment Guide”. (You can find a link to the book on Amazon in the sidebar!)
Steve is a lot of fun to talk to and I think the interview went pretty well. There is, of course, a lot more to say, so check back here for a longer discussion of the Deployment Guide.
The interview can be found on the Oracle CRM Blog:
http://blogs.oracle.com/crm/2010/06/louis_peters_shares_several_or.html
Enjoy!
This podcast features a re-broadcast (with permission) of an interview conducted by Lisa McClain, editor at McGraw Hill, with Jeff Saenger. Jeff is a vice president for CRM On Demand at Oracle and one of my collaborators, along with Tim Koehler, on the CRM On Demand Deployment Guide.
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