In a ground-breaking first for the CRM On Demand Podcast team, we score an interview with celebrity author Mike Lairson. Those of you who are in the know of course recognize Mike as the author of Oracle CRM On Demand Reporting, available at

Listen to the conversation for some exciting news you’ll only hear on the CRM On Demand Podcast!

 During the interview we learn about Mike’s journey from humble beginnings as a certification exam writer, through his time as a trainer at Siebel and his ultimate transformation to a full-fledged CRM On Demand consultant (where he worked with Robert and me) and, of course, author.

Today, Mike’s talents are in high demand at Intelenex, a top tier CRM On Demand implementation partner.

This interview was a lot of fun to do – Mike is a great guy and has a wonderful ability to convey highly technical topics in an accessible way. He’s got a real passion for helping customers solve problems, particularly when it comes to analytics.

Best of all, Mike agreed to come back to the podcast to help Robert and I address some of those tough analytics problems, so stay tuned!

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  1. Mike Lairson on 21 Dec 09 3:44 pm

    Hey, just wanted to let you know that I enjoyed the conversation and look forward to coming back on the show to answer any questions you might get from your podcast listeners.